The LEGO Company History

The history of this LEGO provider begins in 1932 once Ole Kirk Christiansen, a Danish carpenter, decided to start a business reselling his real wood toys door to door in the town of Billund, Denmark. He known as his new business «Lego» — a combination of two Danish phrases, «leg godt, » which suitable «play well. »

In 1958, you can actually founder, Godtfred Kristiansen, copyrighted a system with respect to coupling the plastic stones that would later on become known as PROFANO «Automatic Capturing Bricks. » The invention allowed LEGO to generate more diverse and sophisticated toys.

Following that, LEGO broadened it is offerings and began to compliment both young boys and girls. It produced a line of «Minifigures» in the mid-1970s that incorporated human numbers with posable arms, and also marketed earrings sets pertaining to young girls.

A second expansion more than three decades ago saw the development of LEGO Space sets, launching astronaut minifigures, rockets and spaceships, amongst other well-known themes. In 1999, the LEGO Group entered the Star Wars market, launching lies featuring the X-wing jet fighter and WRAP Fighter.

For the reason that the company grew, it should increase their ability to release new products quickly and proficiently. To this end, it employed management consultant Jorgen Vig Knudstorp.

He helped the business cut down on products on hand and reduce creation time. This individual encouraged the organization to build contact with main toy businesses, including Focus on, Wal-Mart and Toys ‘R’ Us.

He also presented LEGO Concepts, an online community where followers could send proposals for new Lego sets they wanted to find produced. This kind of allowed PROFANO to test the appeal of new suggestions and gain feedback just before committing to these people.


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The LEGO Company History 0
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